Besides having a professional-looking book cover and a catchy title for your novel, you need...
AN AWESOME PRODUCT DESCRIPTION, WHICH IS THE #2 MOST IMPORTANT THING YOU NEED TO SELL MORE BOOKS!
Consider how readers look for books. They browse through lists of novels, looking at the cover art and titles, and then the price and often the star rating. Then if those things have grabbed their interest, they scroll down the page and read the description.
This is THE MOST CRITICAL point in the process for a potential reader. This is when they need to become intrigued or hooked into deciding that they must read this story. Otherwise, they click the back button and start looking for something else to read. And you’ve lost a sale, and possibly a long-time reader forever. So it’s crucial to have an appealing blurb for your book—one that’s compelling enough to entice a reader into buying your work.
Let me stress—great blurbs sell books!
Superb back jacket copy never explains every characters background, every plot twist, or pinch-point of your story. Professional copywriters like myself know that effective promotional copy harmonizes with a storyline and doesn’t exaggerate or minimize what readers will find inside.
Writing a novel is an artistic talent, but if you plan to self-publish, then it becomes the business of selling that art.
When you are marketing your book, you need a strong blurb with active advertising. Study other blurbs in your genre and get a feel for creating marketing copy.
It is a good idea to use a trope or cliche in your book description. In all of the marketing courses that I've taken and the advice I've gotten from bestselling authors (especially in the romance genres) tropes and clichés are acceptable in blurbs. Readers are used to tropes because they are familiar and they are like the touchstones that readers can easily relate with. Tropes are universal identifiers when it comes to stories. Need help drafting a book description? Start reading THE WRITER'S GUIDE TO AMAZING BOOK BLURBS and start selling more books with 6 weeks!
BLURB WRITING SERVICES:
Blurbs are one of the most important selling tools a fiction writer has for their work, because an author wants it to grab the reader's attention.
Superb back jacket copy never explains every characters background, every plot twist, or pinch-point of your story. Promotional book descriptions should harmonize with a storyline and never exaggerate or minimize what readers will find inside.
Writing a novel is an artistic talent, but if you plan to self-publish, then it becomes the business of selling that art.
When you are marketing your book, you need a strong blurb with active advertising.
Superb back jacket copy never explains every characters background, every plot twist, or pinch-point of your story. Promotional book descriptions should harmonize with a storyline and never exaggerate or minimize what readers will find inside.
Writing a novel is an artistic talent, but if you plan to self-publish, then it becomes the business of selling that art.
When you are marketing your book, you need a strong blurb with active advertising.
I
offer book description rewrites, or I can write an original draft. I
have been in the publishing business for over 15 years, and I seem to
have a knack for creating strong book blurbs. If you need help, please
feel free to reach out with any questions.
Rewriting a blurb, which includes html code to help it look more professional: $75
To write an original blurb, which includes html code to help it look more professional: $125
