Category: Marketing Your Book
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"The Positive Writer's Mindset" is now on sale!

July 13, 2024 No comments

 

Exciting news! My new series, "The Positive Writer's Mindset" is now on sale!

Available now: https://amzn.to/4evtUXt

🎉 🎉 🎉

Transform Your Writing Career with the Power of the Law of Attraction!

In this transformative guidebook, you'll unlock the secrets to becoming a successful author through positive thinking, visualization, journaling, gratefulness, an abundance mindset, and intentional action to advance your writing career. 

Whether you're a seasoned author or just starting out, the inspirational anecdotes, encouraging advice, lists of affirmations, and actionable tips in this book will help you align your energy with success to create a fulfilling and lucrative author business, one affirmation at a time. 

S. A. Soule is a law of attraction enthusiast, who knows a thing or two about attracting her very best writing life. Her own fiction and non-fiction publications have graced the Amazon bestseller lists, proving that a little bit of magic (and a whole lot of positivity) can go a long way in manifesting your dreams.

Are you ready to unleash your potential, level up, and prosper as a full-time author? 

Grab your coffee (or drink of choice), a healthy dose of optimism, and get ready to turn your goals into a positive and prosperous reality!


🎉 🎉 🎉


Please support me by reading your copy today.


35 Ways to Be a Successful Author: https://www.amazon.com/dp/B0D6ZKJJBZ


#AuthorSuccess #LawOfAttraction #WritingCommunity #ManifestYourDreams #SuccessTips #AuthorLife

13 Social Media Posting Ideas for Authors

August 21, 2022 1 comment
https://www.amazon.com/S.-A.-Soule/e/B017Y1KM2I


I have put together a list of fun topics for authors for their social media accounts and newsletters from various online resources. The idea is to help writers create appealing content by promoting their brand and not hard selling. Constant "Buy my Book" posts get annoying fast
 
However, by sharing more engaging topics that you're passionate about or relate to your books, it should gain you loads of visibility, keep current fans interested, and target new readers. Thus, the more likely readers will be to buy your work without any direct selling. 

Any of these topics can also be used on your website/blog, monthly newsletter, or any social media accounts, like Tumblr and even on Twitter by including a link to the post.
 
Be sure to respond to every single comment! 

Readers thrive on high engagement. You want followers to read your posts and you want to show them that you care, and that it's not just about buying your books.
                                
HERE IS A LIST OF 13 FUN BOOKLOVER TOPICS!

Talk about the story you’re currently writing/rewriting, like the theme, world-building, characters, location, romance(s), etc.

Ask your followers on social media what they like most in a book. Or what they hate most.

Next time you post, take those answers and write about how your current story fits into what they like, and doesn't have what they hate. (Like how you avoided a trope or cliche.)

Write about an author who has influenced your writing career.

Share a place that you go to find inspiration (graveyard, park, art studio, etc.).
 
Write a post regarding a subtopic in one of your publications or WIP.

Share one of your hobbies, whatever you like to do when you’re not writing.

Share the most valuable writing advice that you’ve ever gotten.

Share a post about what you’re currently reading or a genre you love. (But don't do a review. Just highlight the things you like. Leave out anything negative.) Ask your followers to do the same in the comments.

Discuss TV shows or movies that fit within your genre(s).

Share how you discover
novels to read, and ask your readers to share how they discover them in the comments.

Discuss your research and world-building process.

Talk about the most difficult thing about being a writer.

~ ~ ~
  Want even more great tips on posting? How about over 40 more suggestions? 
 
My guide to smart and cheap book marketing for authors is now on sale with hundreds of ways to boost your sales and attract more readers.
 
 A Comprehensive Guide To Successfully Marketing Your Fiction

Unlock the secrets to successful promotion with this essential guidebook!
 
This in-depth marketing guide is perfect for writers publishing their first novel or indie authors trying to gain a wider readership. 

Tailored for authors navigating the dynamic world of book marketing, this updated resource blends proven strategies with fresh insights. From social media savvy to mastering email campaigns, organizing captivating events to effective paid advertising, this guide covers it all.
 
Whether you're a budding author or looking to invigorate your backlist, you’ll find easy-to-follow, budget-friendly tactics that resonate. Packed with tons of advice, relatable anecdotes, inspiring tips, and practical wisdom, it's your roadmap to turning your literary dreams into reality.

Dive in and discover how to make your book stand out in the ever-evolving digital marketplace!


 

 I have included a list of services that I offer authors to help them along their creative journey. If you have any questions, please don’t hesitate to contact me.

Developmental Editing: https://tinyurl.com/2s3krtfj 

Discreet Ghostwriting Services: https://bit.ly/3QESgBI

The Plot Coven (Custom Plots): https://bit.ly/3U8uWOa 

The Plot Coven Facebook group (Premade Plots & Concepts): https://bit.ly/3U7G121

Book Marketing Services: https://bit.ly/3G8Q5A5

Promotional graphics (TikTok, Instagram, Facebook, or Twitter.): https://bit.ly/3wmYHRJ 

The Cover Coven (premade & custom book covers): https://tinyurl.com/2xmmj7t2

The Cover Coven Facebook group (monthly cover sales): https://www.facebook.com/groups/thecovercoven/thecovercoven 

Fiction Writing Tools series: https://amzn.to/3IIVJdV

Fun & Inspiring Creative Writer Notebooks: https://bookcover-designs.blogspot.com/p/writer-notebooks.html 

Wishing you lots of prosperity, creativity, and positivity!
 

10 Tips on Author Branding on Facebook

June 20, 2022 No comments





Hello authors and aspiring writers!

* How you thought about your author branding or author platform lately? 


If you are an author, your Facebook profile (and all your social media) should showcase your brand and clearly indicate that you are a writer. And even if you are not yet published, start talking about your writing now to build up a following. Social Media is great way to market your work without much effort.

* If I am a reader and I check your profile, it should be obvious at a glance that you are an author, or that you have an interest in writing. Or even reading books! If not, then I strongly suggest that you change that starting today. :-)

* Do you have a header/cover that reflects the genres you write or your books?

* Does your profile photo look professional? While it is great that you love your dog, cat, or hamster, they should not be your main profile pic. It should be a headshot of you
alone, a branding logo, or a book cover.

* Does the left sidebar of your profile page have current, working links?

* When was the last time you checked your "About" section and updated everything?

* I suggest that you update your bio, description, and links. Go through to ensure everything is up-to-date and filled in. Almost EVERYTHING in the "about" section should have text.

* If a reader clicks on your profile and checks your "About" section, you should have lots of info about you, your interests, and your books or your writing inserted in those sections. It should be clear at a glance that you are an author or aspiring writer.

* Check all of the following “About” sections:

* Add a nickname: You can include the word “writer” or “author” in that section.

* Be sure to add a website, or blog, or Facebook page (not profile), or your Amazon profile URL to the "Contact and Basic info" section. If you don’t have a website/blog yet, you can add sites like Twitter, Instagram, or Goodreads.

* Add “Details About You” with a short Bio. Example: S.A. Soule is the bestselling author of the Fiction Writing Tools series, a developmental editor, and cover designer. Or share anything with readers/friends about yourself, your publications, your love of reading, any WIPs, and your interests/hobbies, etc.


* Add a book quote, or even a line from your own book in the "Favorite Quotes" section.

* Add a fun life event: It can be anything from your love of reading, sharing your current publication, to a personal event.

* The only sections you might want to leave blank are these: “Add your religious views / Add your political views.” I know a lot of writers have strong opinions about these topics, but I recommend keeping this profile all about books, reading, writing, and anything publishing related. The point is, you want to attract readers, book bloggers, and reviewers to your profile where you share things all book related. (But I’ll leave this decision up to you.)

* If you have a pen name and you wish to remain anonymous, you can add info that fits that persona’s genre. Yeah, it’ll be fake info, but be as truthful as you can without exposing yourself as the author to remain anonymous. 




Let me know if you have any questions. You can use my Facebook profile as an example: https://www.facebook.com/sasoule/

 
Remember, if you are a going to be a successful author, you have to start with a brand that is reflected on your social media. Wishing everyone a successful and creative year!



8 Author Services for Success

January 26, 2022 No comments

 

Here's an updated list of services that I offer authors to help them along their creative journey. If you have any questions, please don't hesitate to contact me.
 
 ❤️ Developmental Editing: https://tinyurl.com/2s3krtfj 

 ❤️ Discreet Ghostwriting Services: https://bit.ly/3QESgBI

 ❤️ The Plot Coven / Premade Plots & Concepts: https://www.facebook.com/groups/theplotcoven

 ❤️ Book Marketing Services: https://bit.ly/3G8Q5A5

 ❤️ Promotional graphics (TikTok, Instagram, Facebook, Twitter, etc.): https://bit.ly/3wmYHRJ

 ❤️ The Cover Coven (book covers): https://tinyurl.com/2xmmj7t2

 ❤️ Fiction Writing Tools: https://amzn.to/3IIVJdV

 ❤️ Creative Writer Notebooks: https://amzn.to/3FXgd0Y

I hope everyone has an abundant and successful year. Wishing you lots of prosperity, creativity, and light!

Sincerely,
Sherry

#Positivity #Abundance #Prosperity #Success #Creativity #Magnetic #Grateful #Joy #Empowered #PositiveEnergy #Love #Kindness #Thankful #Blessed #ThankYou #Happy #Appreciative #Supportive #MoneyMagnet #Health #Strength #Wealth #Gratitude #Happiness Creative Abundance

“Keep your mind fixed on what you want in life: not on what you don’t want.” – Napoleon Hill

“You’re braver than you believe, and stronger than you seem, and smarter than you think.” – A.A. Mine, Author/Poet

“Optimism is a happiness magnet. If you stay positive good things and good people will be drawn to you.” – Mary Lou Retton, Gymnast
 

Proven Marketing Tips to Increase Sales on a Backlist

November 5, 2018 1 comment




Recommended reading to help indie authors sell more books:"Relaunch Your Novel: Breathe Life Into Your Backlist"

Have you launched a novel, or many novels, only to have them land with a whimper? 


Have you had a great selling book or series slowly fade away to obscurity? 

What if you could relaunch those books, turning your backlist into a great source of income?

You can. This book will teach you:
- How to analyze your previous launches to determine failure points
- How to turn your backlist into an automated system that feeds readers back into your other books
- What types of relaunches exist, and which is right for your book.
- How other authors have successfully relaunched. What worked, and what didn’t.
- How to use keywords to successfully attract your target readership, including using keywords in your title
- How your book cover can negatively impact sells

 

***
 

This guide is great to read even if you haven't published a book yet. The advice in this book helped me to increase my own book sales and revive my backlist.

Actually, I recommend reading all of Chris Fox's informative writing and marketing guides. :-)



9 Tips on Author Branding - Self-Publishing Tips Part #6

August 24, 2018 No comments
 
https://www.amazon.com/S.-A.-Soule/e/B017Y1KM2I/

PART SIX ON INDIE BOOK PUBLISHING


Part of an author's marketing success depends on the author Bio and headshot. Once you hit the "publish" button, you became a professional author and an entrepreneur. You have officially started your own a business. You are a professional businessperson now, so look the part! Having a professional-looking headshot and Bio is essential for places like Amazon's Author Central, your blog/website, and all social media sites. If you want your work taken seriously, this is a great place to start.

I see so many authors with author Bios that ramble on and don't pertain to anything they've written and/or with photos uploaded that look like they were taken in a backyard in their sweatpants, wearing sunglasses. Or a pic of the writer at a Star Wars convention dressed up as Han Solo. Just no...

It doesn't matter if you can't afford to hire a professional photographer, a cell photo or digital camera will work fine for the author headshot. A nice headshot will help connect with potential readers, give a good impression to book reviewers, and help establish your brand.

An author photo is like your branding logo—you want it to look professional. And your headshot and bio should be consistent with your subject matter and brand. 

Here are some awesome tips on what to do for a great headshot...

Tip 1) Pretend this is for a professional job interview and the interviewee is requesting a headshot along with your resume. Or a newspaper wants to do an feature on you and your books, and the reporter requests a photo to go along with the article. You would never send a photo of yourself with friends or family at a backyard BBQ, right? If you look at it this way, you will strive to give a great first impression.

Tip 2) For females put on some makeup, even if you don't usually wear it, and wear your most businesslike or professional-looking outfit. Just a tad of eye-shadow in a neutral tone, a smudge of blush to warm your cheeks, and/or light-colored lipstick will brighten up your face. Make sure to apply makeup in natural light or sunlight to keep it soft. (And cheek teeth for lipstick stains!) Style your hair as if you are going to a job interview, being photographed for the NY Times bestseller's feature, attending a friend's wedding, or going to a business meeting.

For males, comb your hair and eyebrows (or get a haircut if needed), trim that bread, and/or any facial hair. Put on your favorite business outfit or Sunday best, as if you are attending a friend's wedding, going on a job interview, or a business meeting. Strive to look like a business professional.

I'm sure you've all heard the saying, "Dress for the job you want, and not the one you have."

Tip 3) Once you are finished looking your very best, I suggest standing in front of a bookshelf (with books only) or a blank wall painted in a neutral color, or hang up a sheet to stand in front of. If you prefer an outdoor or scenic shot, then make sure there aren't any people in the background and that the scene fits your brand. If you write horror, then take a photo in a graveyard, or if you write romance, a pretty garden background scene would be ideal. Try to avoid a pure white or very dark background.

Tip 4) A soft, small smile works best. No need to show teeth. Or a serious look is okay, as long as you don't look too grumpy. If you have a hard time forcing a natural smile, then think of something funny, or have the friend or family member taking the picture help you to laugh or remind you of a fond memory.

Tip 5) The picture should only be from the waist up or from the shoulders up. No need for a full-length photo. I actually discourage any and all full-body shots. The focus of this mugshot should be your face.

Tip 6) The photo should be of only YOU. Not your dog, cat, husband, wife, Aunt Judith, or your best friend. Sorry, Mom, I will dedicate a book to you, but please stay out of my author photo. No one else in the pic or in the background. Now the exception is this, if you write a successful series about a bulldog and you have one, then by all means, have a photo of you and the dog on your website or blog.

Tip 7) Choose your outfit wisely. Nothing too colorful, busy, or with loud patterns. Keep it simple and in solid colors. No tank-tops, turtle-necks, too much cleavage, short-sleeves, or swimsuits. Avoid wearing the color white unless it is paired with a darker color.

Tip 8) Crop the photo so there is not too much space on top or the sides of your headshot. Color photos are more eye-catching and warm, than black-and-white. 

And I would advice against wearing a hat, or baseball cap, or even the knit cap your grandma gave you. (Remember, if this were for a job interview, you would not wear a hat in most situations.)

Tip 9) I know some of you might want to remain anonymous or feel uncomfortable with revealing your face on social media, and that's fine. Then I suggest using one of your book covers as your headshot. 

However, this will feel less personal for readers and you will have a harder time connecting with your fans. Or I suggest taking a photo holding one of your own books to partially hide your face, but still smile because it will show in your eyes and wear a nice shirt!