4 Guaranteed Things to Try If You’re Book Are Sales Are Down - Book Promotion Part 14

December 22, 2015


Here are four guaranteed things to try if you’re book are sales are down or they have completely stopped. Or if you’ve just published your first book.
And they really do work!
One of the best things about being an indie author or self-published writer is that anytime you want to change something, you can. You can test out different marketing promos, prices, and even book cover designs.
Here is a list of four quick and easy things to do if you want to reach your target readership and increase book sales.
 1 ) The Cover is like the illustrated summary of your story that attracts the reader.
The design needs to reveal to the reader the genre and tone of the book at a glance. It should grab them immediately. But most importantly, it should be genre specific to attract the target audience for your book.
Self-published writers do not have huge marketing departments backing them like traditional authors do, so please consider giving your book the best chance of piquing a reader’s interest by having a design that “fits” the genre.
The book cover is only packaging. It’s like an advertisement or stop sign. It’s main purpose is to attract readers and get them enticed enough to read the blurb and excerpt. That’s it.
Most writers will have a cover designed to their specifications without researching the trends on book covers in their genre. To effectively market a product (and yes, your book is a product) I suggest that authors study their competition and get a “genre specific” cover to ensure success.
So the first thing to try is a new book cover to see if that helps sales.
Browse my huge selection of premade eBook covers HERE

2) The blurb (back jacket copy) should be a teaser with a powerful “hook” that lures the reader to want to buy your book.

Consider how readers look for books. They browse through lists of novels, looking at the cover art and titles, and then the price and often the star rating. Then if those things have grabbed their interest, they scroll down the page and read the book description.
This is marketing copy, not a synopsis. Keep it brief. Keep it interesting. Keep it engaging. Don’t bog it down with too many details about the plot or subplot. Use persuasive, strong nouns, adverbs, and verbs to describe your novel.

Strive for quality—not quantity.

Superb back jacket copy never explains every characters background, every plot twist, or pinch-point of your story. Write a blurb that is descriptive, but not all-inclusive. Think tempting, but not embellished.

One way to get a better understanding of good promotional copy is to read the blurbs of other published novels in your genre. Visit a library, bookstore, or search online at places like Goodreads to read the descriptions. Whenever you find a blurb that really grabs your attention, see if it gives you some ideas for your own product description.

Once you have a few blurbs written down that you like, find a critique partner to help you polish it. Or ask a friend or writing buddy, who’s familiar with your premise, and have them write a brief summary of your storyline, noting the detailed plot points they enjoyed. This is an excellent way to gain an invaluable assessment of your storyline.

Another excellent way to help you write a blurb is to excerpt your own work. Try this, comb through your entire manuscript searching for paragraphs or phrases to quote. This method can be very effective if you find a strong passage that can be taken out of context and still make sense. 
Whether you plan to self-publish or work with a publisher, it’s crucial to know how to create an appealing blurb for your book—one that’s compelling enough to entice a reader into buying your book.
If you’re a writer who has trouble creating a strong blurb for your work, please consider hiring someone to help. (Info on my awesome blurb writing services HERE )

3) The Sample (opening scene) is an important part of getting your potential buyer to click on the “buy” button.
For a sample to get the reader to buy your book, the opener must have three things: Conflict, action, and empathy.
Without strong hooks, the reader has no reason to keep reading. A good “hook” can be an open-ended question, one that leaves the reader trying to decide what the main character will do next. 
Published authors have the fortunate advantage of starting a novel or short story anyway they’d like. They’re an established name within the industry and already have an existing readership. However, if you’re an newbie writer and you’re planning to self-publish, things are not quite so simple, and agents and editors are not quite so tolerant or lenient. And remember that the competition is fierce. 
If you’re not sure your opening is strong enough, please consider hiring an editor to critique your first chapter. 
More on my first chapter editing services HERE



4) Pricing a book is vital to getting a reader to take a chance on your book by purchasing a copy.

Your first book, or the first in a series should be the loss leader. The price should be between $0.99 to $2.99, especially for a first book. The idea is to get the reader hooked on your writing style, and then raise the price for all your other books. Lowering the price will make potential readers more likely to buy your book and take a chance on an unknown author.

According to the Smashwords survey, it seems that $2.99 to $3.99 are the sweet spots of fiction eBook pricing.
While pricing for nonfiction can be slightly higher, I suggest keeping the eBook under $6.99. The number of pages should impact the price.

I realize that you worked hard on your book and spent money on the cover design and editing, but to become more visible and market your work effectively, one of your books should become a loss leader. Readers seeing an eBook priced at $8.99 by an author they’ve never heard of, will most likely keep looking, and buy a book at a much lower price from someone else.
Once a writer has built a loyal readership and a huge fanbase, then they can raise the prices of their books.
Want more tips on how to boost your book sales within 30 days or less? Read this amazing eBook HERE
http://www.amazon.com/S.-A.-Soule/e/B017Y1KM2I

This concludes my advice, and I sincerely hope it helps you to sell more books!

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