10 Ways to Write an Awesome Book Blurb - #WriteTip

 Whether you plan to self-publish or work with a publisher, it’s crucial to know how to create an appealing blurb for your book—one that’s compelling enough to entice a reader into buying your novel. 

Blurbs are mostly used in query letters and the back jacket copy of novels. Basically, it is the beguiling description of your novel used to entice readers into, well, reading your work.

This is marketing copy, not a synopsis. Keep it brief. Keep it interesting. Keep it engaging. Don’t bog it down with too many details about the plot or subplot. Use persuasive, strong nouns, adverbs, and verbs to describe your novel.

Strive for quality—not quantity. Superb back jacket copy never explains every characters background, every plot twist, or pinch-point of your storyline. Write a blurb that is descriptive, but not all-inclusive. Think tempting, but not embellished. 

Professional copywriters know that effective promotional copy harmonizes with a storyline and doesn’t exaggerate or minimize what readers will find inside.

One way to get a better understanding of good promotional copy is to read the blurbs of other published novels in your genre. Visit a library, bookstore, or search online at places like Goodreads to read blurbs. Whenever you find a blurb that really grabs your attention, see if it gives you some ideas for your own book description. 

Once you have a few blurbs written down that you like, find a critique partner to help you polish it. Or ask a friend or writing buddy, who’s familiar with your premise, and have them write a brief summary of your storyline, noting the detailed plot points they enjoyed. This is an excellent way to gain an invaluable assessment of your storyline.

Another excellent way to help you write a blurb is to excerpt your own work. Try this, comb through your entire manuscript searching for paragraphs or phrases to quote. This method can be very effective if you find a strong passage that can be taken out of context and still make sense. 
I spend a lot of time revising and tweaking my own blurbs. I go over and over them until my head hurts. Writing a good blurb with a great “hook” isn’t easy, but it is essential to a self-published author if they want readers to take a chance with their time and money on their book. Or if a writer is asking an agent or publishing editor to read a manuscript.

Either way, it is important to create a blurb so amazing and catchy that who wouldn’t want to read this story?

A blurb example from my New Adult romance novel, SMASH INTO YOU.


Bad-Boys and Dark Secrets Are Tough To Keep

First paragraph (introduces character, setting, and internal ARC):

Serena DuPont isn’t interested in falling in love again. Been there, done that, and she has the pulverized heart to prove it. Leaving behind those sucky romantic choices, she transfers to a new college her sophomore year. All Serena wants to do is pledge a sorority, stay focused on her classes, and swear off sexy players.

Second paragraph (introduces the external conflict):

Tell that to Cole Prescott, the incredibly gorgeous complication that threatens to crush her newfound resolve. Keeping him in the “friend zone” won’t be easy, especially when the sizzling chemistry between them is so damn combustible. But that’s not Serena’s biggest problem...

Third paragraph (adds more obstacles and conflict for the hero, plus introduces the villain):

While pledging Zeta Beta, her life gets flipped horribly upside down by a series of ominous threats, nasty rumors, and even blackmail. And the only place she finds comfort is in the arms of the off-limits frat boy she should be avoiding.

Fourth paragraph (wraps up the description with a juicy “hook” and includes what’s at stake for the hero):

Unless Serena can prove her innocence to the ultra-saucy sorority that’s accused her of being involved in a lewd sex scandal, Serena is at risk of losing the future she’s fought so hard to rebuild. Resigned to the fate of the Greek gods, Serena might not be able to lie her way out of this epic disaster.

Even if you've already published a few books or you're just starting out in the indie publishing world, there's always more to learn on the craft of fiction and book promotion. If you're determined to take your writing career seriously and make it to the next level, you need to make sure that your author branding and book packaging are "genre specific" to hit your target audience and build a loyal readership. 

Please read these awesome posts on writing a better blurb, which should really help as you revise your own with a more successful “hook”:

How long does it take you to write a book blurb? 
What methods do you use to create a "hook"? 

Want some help with writing a book blurb? Go HERE