Book Covers Don't Matter...or do they?

December 8, 2022

This might be a controversial subject, and I know some authors re going to disagree, but it is a truth universally acknowledged, that a book cover sells books. (Yes, there are a few authors with terrible book covers, who are successful. But those few already have a huge fan-base and loyal readers. They are the exception and not the rule.)

A cover is usually what first attracts the reader and lures them in. A book cover is the first impression that most readers have. It is like bait on a hook that captures the reader's attention and gets them curious enough to want to find out more.

A good cover is part of a writer's marketing arsenal and it had better do a damn good job!

However, if you're struggling with sales, then take a long, hard look at your book covers, then your blurb (book description), and keywords. These 3 things are vital to success.

A lot of successful authors and graphic designers will agree that if your book cover does not match the current trends, and doesn't look "genre specific," then you won't sell as many books. My advice is to study the market and bestsellers in your genre on places like Amazon and Goodreads.

Once you start thinking about a cover in terms of “packaging,” it will make all the difference.

When I used the “golden trifecta,” as bestselling author, H. M. Ward, calls it on my own fiction books, my sales tripled within six weeks. Having a great design can make a difference from selling five books a day to fifty.

Don’t underestimate the power of a book cover! 

I recommend watching HM Ward on how to use the golden trifecta to become a bestseller

Browse book cover designs at The Cover Coven for inspiration

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