3 Tips on Writing a Compelling Blurb for a Box-Set or Book Bundle

Today’s post is advice on how to write an engaging book blurb for your box-set. I scrolled through Amazon reading some of the blurbs and I found my eyes skimming over these super long blurbs that covered each book.

In my opinion, if the back jacket copy is too extensive and wordy, even if the author includes a blurb for each book, it is going to make a potential reader’s eyes glaze over. It is like information overload.

The blurb is just a “hook” to encourage your readers to want to read your book and/or find out more without giving away too much of the plot. Remember that a blurb is just a teaser and does not need to include every plot point or mention every character. 

All book blurbs should be under 200 words and only highlight the main conflict, the stakes, setting, genre, and mood. Including too many plot details or background info can bore your reader or confuse them about what the book is about. They should be concise yet compelling. Too wordy or rambling and potential reader might look for another book.

All stories share these important elements in common: A character who wants something, but something stands in her/his way, so she/he struggles against that force, and either succeeds or fails.

So when you're trying to write a book blurb for a longer series, it seems natural to include every blurb in the product description. My advise is NOT to do that.  Just write a longer summary which pertains to the series as a whole and extend it to 300 to 400 words to include the conflict, theme, character goals, obstacles standing in the hero's way, the bad guy (unless the plot is man vs. himself, than include the character's fatal flaw), and what's at stake for the hero.

Let me put it this way, if someone asks you what the series is about, what do you say? How do you summarize the entire series? 

Write a short outline detailing your series, and then turn it into marketing copy. Don't lose sales or potential readers by having a blurb that is too long and rambling and overly wordy. You only need to lure them into reading the excerpt and then clicking on that "buy" button...


Even if you've already published a few books or you're just starting out in the indie publishing world, there's always more to learn on the craft of fiction and book promotion. If you're determined to take your writing career seriously and make it to the next level, you need to make sure that your author branding and book packaging are "genre specific" to hit your target audience and build a loyal readership. 


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