Words
of Inspiration

August 13, 2012

The Costliest Price for Ebooks? Free

  

Guest post by 
bestselling author Mike Mullin 


My debut novel, ASHFALL, has become popular enough that it's being widely pirated. Oh. Joy.


  

For the last week or so, I've been having a remarkably civil conversation via email with the owner of one of the pirating sites. It's not so much that I think I'll change his mind--I'm pretty sure that the next time someone changes their mind due to the internet will be the first--I just want to understand what motivates him to take the considerable personal risk of owning a pirate site.

It turns out that he feels justified in what he does because he believes he is helping authors--he's tasked me with reading extensive selections from Cory Doctorow's writings about the benefits he gets from making his ebooks available for free. Now Doctorow is both smarter and a more accomplished author than I, and I have no doubt that making his ebooks free benefits him. But here's what he gets wrong about the ebook market: an environment in which the value of a book descends to zero hurts both authors and readers. In the long run, the costliest price for ebooks is free.

There's no doubt that copyright laws are in serious need of overhaul. As currently written, they excessively protect corporate interests at the expense of individual consumers and content creators. But the important part of copyright law--of any law, actually--isn't what's written down in the law books--it's the social norms and  habits that follow from the law.

I learned this viscerally during the year I was a foreign exchange student in Brazil. On my way out of the airport in Cuiaba, we slowed nearly to a stop at every green light. I tried to ask why, but my broken mix of Portuguese and Spanish wasn't up to the task. I had my answer soon enough though, as I saw cars ahead of us blowing through the reds at cross streets, full speed. Does Brazil have traffic laws? Yes, but the norm is that traffic lights are suggestions, not mandatory, so every intersection becomes a high-speed game of chicken. And to insure a car in Rio costs about a third of its purchase price every year. A similar phenomena applies to speed limits in the United States. The limit in Indiana, where I live, is 70 mph, but the norm is that people drive 75-80, and most of us tend to get annoyed at those going much slower or faster.

When laws work, they become a benchmark that sets a social norm and creates the habits that govern our day-to-day life. Right now, the social norm is that people who create and publish books deserve to get paid for their labor. Most people make sure the authors they enjoy do get paid, either by checking their books out from a library (which paid for the books) or by buying them.

Could I make more money giving ASHFALL away for free, like Cory Doctorow? Maybe, at least in the short-term. He's right when he says the biggest challenge facing new authors isn't piracy, it's obscurity. But my personal test for whether my behavior is moral or not is this question: If everyone behaved this way, what would the world be like? And if we all pirate books--or even give them away for free--the social norm becomes that books are free. And in a world where authors don't get paid for their work, I (and thousands of other authors) can't continue to write. Such a world would be considerably poorer for readers and writers alike. Which is why the costliest ebooks are free.

By the way, at least one of the sites pirating ASHFALL is charging for it. If you pay anything less than Amazon's price for ASHFALL, currently $8.98, I don't get even a penny.

Please respect the rights of authors to sustain their livelihoods—you sure wouldn’t work for free, so the golden rule applies to downloading free books, too.


  
Author Bio 


Mike Mullin’s first job was scraping the gum off the undersides of desks at his high school. From there, things went steadily downhill. He almost got fired by the owner of a bookstore due to his poor taste in earrings. He worked at a place that showed slides of poopy diapers during lunch (it did cut down on the cafeteria budget). The hazing process at the next company included eating live termites raised by the resident entomologist (they taste like a cross between walnuts and carrots), so that didn’t last long either. For a while Mike juggled bottles at a wine shop, sometimes to disastrous effect. Oh, and then there was the job where swarms of wasps occasionally tried to chase him off ladders. So he’s really hoping this writing thing works out. Mike holds a black belt in Songahm Taekwondo. He lives in Indianapolis with his wife and her three cats. Ashfall is his first novel. 


Links to Buy Books:
  

Autographed Copies  
  Indiebound  
  Barnes & Noble  
  Amazon  
  The Book Depository  


Reposted with permission by author

2 comments:

  1. Thanks for allowing me to repost this article, Mike and educate others on e-piracy.

    Happy Reading,
    ~Sherry

    Learn more about the Spellbound Series

    ReplyDelete
  2. Thanks for spreading the word, Sherry. And for the buy links for ASHFALL!

    ReplyDelete

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